The picture-perfect village of Purmamarca is typical of Argentina's El Notre region - traditional ochre adobe houses stand alongside ancient shady algarrobo trees leading to a tranquil main square featuring an attractive 17th century church and handsome Cabildo (a Spanish colonial administrative building).
The main attraction, however, is the celebrated Cerro de los Siete Colores, or Hill of Seven Colours. This dramatic jagged bluff of rock features a candy-inspired rainbow of colours, each stripe of differently coloured rock displaying pastel hues of lavenders, oranges and yellows. It may be a stretch to spot the reputed seven colours of which the rock gets its name but when the morning sun blazes across the craggy rock surface, you'll be treated to a spectacle of colour. Overlooking the village, the enormous hill can be appreciated from numerous miradors (lookout points), some only a short walk from the centre of town. A 3km walking trail starts from the church, winds its way through bizarre rock formations and stark desert vistas before returning to Purmamarca.
Argentina's northwest offers an excellent range of natural produce and the eateries in Purmamarca make the most of this with delicious gourmet food ranging from goat's cheese empanadas and chicken fricassee with broad beans and quinoa. Practically every restaurant in town serenades diners with folklore music performances so combining a tasty meal with some local entertainment is easy to find. Those looking for something unusual to take home to friends and family need look no further than the sculptures made from salt harvested from the Salinas Grandes de Purmamarca, a sprawling salt flat only 65km from town.
To get you started with planning your holiday to Purmamarca, we have showcased below some popular itineraries requested by our clients which we hope will inspire your visit to South America