AdLabs Imagica theme park opens in India

22nd Apr 2013

India's 294 million-dollar AdLabs Imagica theme park has thrown open its doors south-west of Mumbai to thrill seekers in the country and those enjoying luxury group tours.

Billed as the country's first 'international standard' attraction park, AdLabs Imagica was inspired by the Indian legacy of storytelling.

Comprising six lands - Viva Europa, Arabia, Asiana, Americana, India and Jambo Africa - the park is located in Khopoli and is spread over 80 acres.

Many of the 21 attractions have a Hindu or Bollywood theme, such as the Mr India motion simulator, based on the popular movie of the same name. Also on offer is the Curse of Salimgarh - a haunted fortress filled with dungeons, torture rooms and a princess trapped for eternity.

Planned additions to the park, which can accommodate 10,000 to 15,000 visitors a day, include a water park and hotel.

"We had to set up a theme park which was affordable to Indian families," said Manmohan Shetty, Chairman of Adlabs Entertainment.

"I think we have succeeded in doing that."

"We plan to add one attraction every year," he added. "If people like it, this will encourage us more."

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