Former Manchester United and England star David Beckham was greeted by adoring fans as he arrived in Beijing to fulfil his duties as China's first global football ambassador.
The worldwide icon, who is hugely popular in China, is spending four days in the country in a bid to lift the global profile of the Chinese Super League (CSL).
Beckham spent his first day visiting two schools in the city. He enjoyed a game of football with children and held a news conference to explain the reasons behind his visit.
The Paris-Saint Germain midfielder wants to raise interest and encourage more people in China to get involved with the sport.
"This is a significant year in Chinese football history as we usher in 20 years of developing this sport professionally and mark the 10-year milestone of the Chinese Super League - which today reaches 300 million television viewers and 4.49 million spectators annually," said Beckham.
Chinese football has benefited from the high-profile arrivals of former Chelsea strikers Nicolas Anelka and Didier Drogba, and coaches Marcello Lippi and Sergio Batista in recent years.
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