Brazil‏'s football dress rehearsal scores with tourists

5th Jul 2013

Brazil's 2014 FIFA World Cup dress rehearsal has proven a big hit with holidaymakers on football-based specialist tours.

The recently finished Confederations Cup gave fans a taste of what to expect next year.

Holidaymakers visiting the competition's six city venues spent over £90 million to boost the local economy during the 15 day-event, according to Embratur, the Brazilian tourism board.

Foreign football tourists stayed on average for about 10 days on their city breaks, while Brazilians stayed for three days in the game's locality.

Flávio Dino, president of Embratur, said: "These numbers show how mega-events bring a direct return on investment to the local economy."

But this is just the start.

The Confederations Cup launches a three-year series of mega-festivals and events that Brazil is staging, including next year's World Cup and World Youth Day and the 2016 Olympics.

The latter two are being staged excessively in Rio de Janeiro.

Brazil is using the 2014 events to showcase itself as a major tourist destination, with its sumptuous beaches, including Rio's legendary Copacabana and the stunning statue of Christ the Redeemer.

The country is expected to welcome 600,000 foreigners and benefit from 3.1 million domestic trips over the World Cup's four-week duration.

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