Brazil-bound holidaymakers heading for football's 2014 World Cup or the 2016 Olympic Games can now also officially enjoy the destination with the world's warmest welcome.
Tourists on city breaks to Florianopolis, on the country's south coast, will savour a place voted the friendliest metropolis in a recent survey by Conde Nast Traveller magazine readers.
The city is nicknamed the "Island of Magic" for good reason.
It is famous for its pristine white beaches and offers stunning views, bustling markets and "nice" people, including "courteous" service at the local airport.
Thimpu in Bhutan was named third friendliest city.
Bhutan's largest conurbation and capital offers an "extraordinary experience", says the poll.
It is a "fascinating combination of modern and ancient", with a wide array of shopping opportunities and cultural sites.
The Bhutanese people "promote a policy of maintaining gross national happiness" and tourists are advised to "pack your best relaxed attitude and sense of adventure."
Bhutan also boasts joint sixth place, with Paro, while the timeless charm of Burma's Mandalay finished eighth.
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