Brazilian tourism officials have been in London to show what UK fans have to look forward to when the 2014 FIFA World Cup kicks off next summer.
After previously visiting European cities such as Milan, Berlin and Paris, the travelling 'Goal to Brazil' showcase landed in the birthplace of the beautiful game to give an insight into how preparations are going.
During a press conference in the capital, the officials introduced the 12 cities that will be hosting matches, with a particular focus on Curitiba.
The city, located in the southern state of Parana, has more than 26 parks and is renowned as a world leader in sustainable city planning.
The £78 million Arena da Baixada in Curitiba is expected to be completed this summer. When it is ready it will host 41,000 spectators and is expected to be a jewel in the crown of the much-anticipated football showcase.
Sergio Povoa Pires, president, Institute for Research and Urban Planning of Curitiba, explained the city is an exciting place, which is expected to see a surge in international tourism as a result of the World Cup.
He described how the city is renowned for its sustainable measures, with a strong focus on group transport via pedestrian routes and bicycle systems.
"This will enable tourists to navigate the city smoothly, efficiently and without impacting on the local environment," he added.
Speaking about the wider benefits of hosting the tournament, Marco Lomanto, director of products and destinations at Brazilian tourism body Embratur, described it as a "unique moment" for Brazil, which has won the World Cup five times.
He explained everyone in Brazil is now eagerly looking forward to the Confederations Cup this summer to demonstrate how the 12 host cities are capable of delivering a World Cup to remember.
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