British tourists urged to explore Tanzania

30th Jul 2012

A new campaign has been launched in the UK to try and attract more British tourists to Tanzania, in eastern Africa.

Run by a UK-based company owned by Tanzanians, the marketing campaign will feature a number of the country's most famous landmarks being emblazoned on Land Rover vehicles driven across London.

The tourist attractions in Tanzania include Mount Kilimanjaro and Serengeti National Park, as well as Mikumi and Selous National Parks.

The owners of Serengeti Freight Forwarders said their campaign would also reach Manchester and Birmingham.

Chris Lukosi said: "We expect to scale up Tanzania's tourism through this initiative for all TANAPA parks because there is sometimes a misconception over which tourist attractions belong where."

The latest marketing campaign is a move away from more traditional methods previously used such as flyers, trade and tourism exhibitions and billboards.

European travellers account for a large proportion of visitors to Tanzania every year, while tourism is one of the country's strongest performing sectors.

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