Cape Town targets green travellers

1st Oct 2012

The city of Cape Town is aiming to boost its carbon offset in a bid to attract environmentally conscious travellers.

The city council's mayoral committee member for tourism, events and marketing, Grant Pascoe, said Cape Town needs to do more than offering tree planting initiatives to attract those catching long-haul flights.

As part of the plans, 21 hotels in Cape Town are engaged in a project aiming to monitor progress towards sustainability and sharing best practice.

The scheme is being undertaken by tourism chiefs and those working in the sector in partnership with the city council.

This comes after the UN World Tourism Organisation held its World Tourism Day on the theme of Powering Sustainable Development.

Pascoe said: "As a long-haul destination, our carbon offset needs to be particularly good to attract travellers who may see this as a critical factor in their travel decision-making."

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