Russia is fast becoming a favourite destination for Britons.
Russian ruble sales have seen a 55% increase in 2013, according to Post Office Travel Money.
This places the currency among the top five fastest-growing around.
The currency provider says the capital, Moscow, appeals to holidaymakers on city breaks for for two big reasons: a new low-cost flight from Gatwick Airport and cheaper hotel prices than other leading cities such as Paris and Rome.
Top attractions in Moscow include some incredible cultural sites, headed by the world-famous Red Square, where many of the city's most impressive buildings are located.
Moscow is also the start - or the finish - for the classic Trans-Siberian line, at 9,289km (5,772 miles) the world's longest railway linking the Russian capital with Vladivostok on the country's borders with China and North Korea.
Andrew Brown of Post Office Travel Money, commenting on the latest trends, said: "While Moscow cannot compare on price with other eastern European cities, its barometer total is cheaper than in other major capitals like Paris and Rome."
Mr Brown was referring to the Post Office's annual barometer, which monitors the price of eight popular tourist items in over 40 holiday destinations worldwide. These include dinner for two, light refreshments and even suncream.
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