Chile, the exciting unsung jewel in South America's tourism crown, might not be so unassuming for much longer.
Squeezed between the Andes and the Pacific, the nation's stunning natural features make it a must for lovers of trekking holidays.
Now a new high-profile campaign to promote Chile's international tourism has been launched by the Subsecretaria de Turismo and Turismo Chile.
Its tourist chiefs' biggest headache must have been knowing where to start.
An eclectic mix of geographical and climatic contrasts and cultural sites play a fundamental role in this campaign.
Whether you're rafting down rivers surrounded by ancient forest and towering volcanoes or skiing the continent's best slopes against the Andes backdrop, activities here make Chile a great favourite of holidaymakers on specialist tours seeking the great outdoors.
Torres del Paine national park is one of the planet's best nature destinations.
Here, tourists can wonder at the myriad mountains, lakes and glaciers, the centrepiece of which are the Towers of Paine, three spectacular granite peaks shaped by the forces of glacial ice.
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