Egypt's historic luxury hotels rebranded

8th Nov 2012

A clutch of iconic luxury hotels in Egypt will undergo multi-million pound facelifts as part of a rebranding operation, the Egyptian government has announced.

Chosen for their architectural or historical importance or because they have welcomed famous guests such as Princess Diana or Sir Winston Churchill, the nine sites - all in prime locations - are being rebranded as Historic Hotels of Egypt.

Although franchised to various luxury brands, the hotels are owned by the Egyptian government, which has pledged they will never be sold off to outside investors.

The hotels, set to receive investment totalling more than £30 million next year, include the Cairo Marriott and the Nile Ritz-Carlton Cairo.

Essam Abdel Hady, chairman of the Egyptian General Company for Tourism and Hotels (EGOTH), said the historic buildings were being protected by the government.

He added: "As part of this commitment, these properties will continue to undergo total renovation to bring them back to their former glory whilst conserving their original features. We will closely manage these historic assets to ensure that sales are increased and we are able to compete with Egypt's growing private sector."

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