Families prepare to holiday overseas

8th Feb 2013

This year 82% of families are expecting to head abroad for a holiday, a new survey claims.

Explore Research polled 500 people who had taken the family to another country in the past five years and quizzed them on their plans for 2013. The results showed more than eight out of 10 people who took part in the survey were either very likely or quite likely to go overseas for a family break this year.

The poll, carried out for Travel Weekly, found those aged between 18 and 34 and those over the age of 55 were most likely to head to another country.

The research found price and affordability was the main thing that determined where to go on holiday for 55% of people. For 42%, the main factor was finding a destination that appealed to the whole family.

The survey also found one in three considered the weather to be the most important thing when deciding where to go overseas, while one in four were most bothered about the accommodation they would be staying in.

Price, child-friendly facilities and safety were the main concerns for the under-35s, who are likely to be travelling with young children. In contrast the older travellers, in their late fifties and older, were most concerned about staying in nice accommodation.

Katie Bryan-Brown, Explore Research's managing director, said more than one in three people will book their holidays as part of a bigger group.


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