Football helps Brazil score strongly on tourism

7th Aug 2013

Football has helped Brazil score a major tourism triumph in the first half of this year - 12 months before it hosts the FIFA World Cup, according to new figures.

Fans on sport-based specialist tours helped swell the amount of money coming from the wallets of international visitors by 9.6% to 7 billion reais (£1.96 billion), the Central Bank of Brazil statistics showed.

Flávio Dino, the president of Embratur (Brazilian Tourist Board), said: "Obviously, the Confederations Cup taking place in June helped accentuate this upward curve."

Brazil was already on course in May to break the annual record before the football tournament, said Dino, who added: "The Confederations Cup contributed a lot to this performance, not only as a result of spending on match days, but also as a result of the visibility that the country is gaining."

The revenue boom is set to be repeated in July, with the World Youth Day, which featured a visit from the Pope, expected to have boosted spending.

Brazilian tourism leaders predict the event will generate 1.2 billion reais (£340 million) for the country's economy.


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