South Korean phenomenon Psy has seen his smash hit video Gangnam Style reach the one billion views milestone on YouTube.
Posted online back in July, the dance track has propelled Psy to worldwide fame and has been parodied on countless occasions by a huge variety of people from members of the British Army and the Thai Navy to fans of the video game Minecraft.
The video, filmed in the Gangnam district of South Korea and sung mainly in Korean, has been viewed between seven million and 10 million times a day since its launch on YouTube, according to the site's owners Google.
Gangnam Style's catchy tune and equine dance moves are the main reasons for its success, according to YouTube trends manager Kevin Allocca, writing on the website's blog.
One of the main supporters of Gangnam Style was Scott Mills, a DJ on BBC Radio 1. He thinks part of its success is the fact most people do not understand the lyrics.
He thought it was a "bit of fun" when he saw it on the Ellen DeGeneres Show in America. "I didn't expect it to be as big as it was," Mills admitted.
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