Gangnam Style lifts South Korea tourism

31st Jan 2013

The global YouTube phenomenon Gangnam Style has boosted tourism to South Korea by 13 per cent as its creator, rapper Psy, has become an international household name.

The most watched YouTube video ever with more than 1.2 billion views, Gangnam Style has inspired a number of creative endeavours, including an amazing flipbook version of the song by a French artist.

Called "etoilec1", the YouTube user drew full-colour scenes on a flipbook and filmed the images as they were flicked through to produce a four-minute video.

Etoilec1 has made similar videos of the popular Japanese television series that ran from 1989 to 2003 Dragon Ball Z, whose protagonist Goku protected Earth from aliens.

Park Jae-sang is the real name of the South Korean rapper who created the first video to be watched more than 1 billion times on YouTube. His Gangnam Style is also the most liked of all videos YouTube has shown.

The song and dance video makes fun of Seoul's posh area, known as Gangnam, and at 3am on Thursday, Psy's music video had totalled 1,247,603,007 views, which means 18 per cent of the globe's population had seen it. The video also received 6,859,160 likes. The video was first broadcast in July 2012.

Commenting on the video's success, rapper Psy said: "The YouTube video never targeted foreign countries. It was for local fans. My goal in this music video was to look uncool until the end. I achieved it."


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