Global travellers pass 1bn this year

17th Dec 2012

Record numbers of tourists have travelled the world this year, according to the United Nations World Tourism Organisation (UNWTO).

The UNWTO revealed that more than a billion people have trekked the globe in 2012 as it kicked off its 'One Billion Tourists: One Billion Opportunities' campaign.

The scheme has been launched to mark the record-breaking milestone, while urging holidaymakers to respect a code of conduct to get the most out of a trip abroad.

Consumers were asked to vote for the most beneficial travel tip as the year comes to end, with the majority advising people to 'buy local' food and souvenirs to ensure benefits for the local economy.

Other sightseers said respecting the local culture and its traditions was the most important travel tip, while learning the language of a destination was also deemed valuable.

"We welcome the symbolic arrival of the one-billionth tourist," said UNWTO secretary-general Taleb Rifai. "Your actions count - that is our message to the one billion tourists.

"Through the right actions and choices, each tourist represents an opportunity for a fairer, more inclusive and more sustainable future."

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