Many people already flock to Goa in search of sun and a laid-back vibe, but tourism officials hope to attract nearly double the number of tourists in the coming half-decade.
At present 2.6 million tourists visit Goa each year - either as a one-off destination or as part of a tour of India - but it is hoped that as many as six million will visit by 2017.
DNA India reported the target was set by Goa's chief minister Manohar Parrikar while he was speaking at the Goa Investment Forum 2012.
Mr Parrikar said to achieve its goals, Goa needs "more than beaches and pubs" to keep tourists coming to the state.
Tourism minister Dileep Parulekar recently stated he was planning to improve Goa's beaches for tourists by installing conveniences such as lighting, freshwater showers, toilets and improved parking.
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