How do you make the small Indian west coastal paradise of Goa even better?
This is the question state tourism leaders have been pondering - and they think they have come up with an answer.
The resort has long been a favourite among newlyweds on private journeys.
This has just been officially recognised with Goa being crowned the Best Honeymoon/Romantic Destination at the International Tourism Conclave and Travel Awards (ITCTA) in Jaipur, Rajasthan.
But tourism chiefs are clearly not going to rest on their laurels.
They are aiming to make family holidays and tours across the spectrum even more enjoyable with plans to redevelop the area.
The news comes at the height of the tourism season, which starts this month.
Better facilities and infrastructure will include an 180-day modernisation of south Goa beaches to upgrade the Colva coastal circuit.
The Colva, Gonsua, Betalbatim and Benaulim beaches in south Goa are situated in the Salcete Taluka.
These are incredibly popular with domestic and international tourists throughout the entire calendar.
State attractions include waterfalls, spice farms and watersports activities.
Goa has a rich history, having been colonised for 450 years by the Portuguese. Nowadays, the Portuguese especially influence the town of Old Goa, as can be witnessed in the regional cuisine and vibrant markets and bazaars which offer bespoke clothing and shoes.
Dilip Parulekar, tourism minister, government of Goa, claims every South Goa beach is internationally famous and attracts plenty of tourists.
He said winning an award such as the Best Honeymoon/Romantic Destination honour helps create awareness of Goa's potential as well as its rich heritage, culture, cuisine, landscapes and other tourist attractions.
Parulekar added: "This kind of acknowledgement will help us in our efforts to attract tourists from India and abroad. The award is a testimony to the professional and aggressive marketing approach undertaken by Goa Tourism in the recent months, which will continue in future."
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