There are big, bright and buzzing Christmas shopping experiences and then there is the Hong Kong experience to outshine them all.
The region is offering tourists the chance to attend one of the East's most amazing events of the festive season between now and December 31.
WinterFest fuses Western Christmas tradition and the Eastern passion for festivals, illuminating its towering skyline with seasonal reds and greens and decking out all of its shops in celebratory decorations.
Retail-ravenous holidaymakers on specialist tours can enjoy shopping malls entertaining with carollers, Christmas villages, winter sales and other festivities, while restaurants serve up mouth-watering holiday menus.
The mainstay of WinterFest is WISH, a huge sculpture depicting three dandelions, each measuring five storeys (15 metres or 49ft 2in) high, losing their seeds in the wind.
The dandelions, sculpted by young American artist Robert James Buchholz, will feature in Hong Kong for the first time.
It comprises 18 seeds, scattered in different corners of Statue Square.
The installation will be illuminated from 6pm each day during Hong Kong WinterFest, with the lighting effects, in together with music, lending colour and a festive spirit to the busy Central district.
The festival also sees the annual Christmas street party in Lan Kwai Fong and Twinkle Twinkle Wishing Star at The Peak.
Shopaholics will adore WinterFest pre-holiday and lavish display, including the 1881 Heritage mall.
This will transform its Grand Piazza into a Renaissance-inspired wonderland.
And Hong Kong's celebrations last right up until the final moment of 2013.
Tourists who stay on for the New Year's Eve celebrations can savour a real treat, with a massive fireworks display the highlight of the night.
A pyrotechnic show on the stroke of midnight will be launched from leading buildings.
This provides a radiant shower of lights, lighting up the harbour and forging some unforgettable memories.
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