India's Kashmir region isn't nicknamed "The Heaven On Earth" for nothing.
People on family holidays return to the north-west area again and again because of its divine beauty.
This is reflected in an impressive hike in tourism amounts this summer.
The numbers have jumped 10% compared to the same time last year.
Its biggest metropolis is Srinagar, where visitors on city breaks who arrive at Sheik-ul-Alam International Airport can enjoy gardens, lakes and houseboats.
The destination's pristine popularity has recently been swelled by the inaugural Kashmir Tourist Festival in Srinagar.
It drew visitors eager to enjoy its unique landscape, traditions, and cuisines.
The fortnight's extravaganza, from May 14-29 proved to be a major success towards boosting the economy and creating new opportunities for local people, so much so that it could become one of the region's most popular annual festivals and events.
Mohammad Hussain Mir, a senior official with the Jammu and Kashmir Tourism Department, said: "We organised musical programmes, set up various stalls of Kashmiri products that depicted our rich culture, and held other activities such as trekking expedition, photography competition and sporting events."
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