India announces tourism campaign

4th Jul 2012

India is planning to launch a campaign to attract twice as many tourists over the coming four years, according to tourism officials.

Tourism minister Subodh Kant Sahai said he hopes the drive will see more people choose India for holidays in the years up to 2016. He called for future plans for India's tourism facilities to bring 200,000 extra hotel rooms, new gallery spaces, business centres and theme parks.

The minister was speaking at the Incredible India Road Show in Dubai.

He highlighted some of the country's major attractions, saying: "We have the Himalayas; we have 7,000 km of coastal areas that are all potential tourist attractions."

The number of holiday visitors from abroad was recorded at 6.29 million last year, according to official figures. During this year leading up to May, the number was 2.8 million, said a report in the Press Trust of India.

India's tourist board has also started an education campaign to keep the country's most popular destinations clean.

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