India highlights charms to Australian holidaymakers

5th Apr 2013

India is highlighting its beaches, wildlife and active tourism experiences to Australian holidaymakers as it raises awareness of attractions beyond temples and monuments.

Many visitors are unaware of the tourism experiences India offers aside from the Golden Triangle and the state of Kerala, IndiaTourism regional director for Australasia, Madhu Dubey, told Travel Today.

The expert said: "The fact is that there is a very limited knowledge of India, so it's a huge challenge for us to present India with all its varied tourism products."

The tourism body aims to showcase India as a place where tourists can golf, play polo and visit beaches and wildlife, as well as taking part in wellness and eco-tourism experiences during holidays and group tours.

Following a 12% increase of Australian tourists to India in 2012, Ms Dubey said she was certain the number of Australian visitors to India would continue to rise. The tourism organisation is targeting growth of between 10 and 15% in 2013.

She said the two countries share strong bilateral relations, language and a love of cricket and sports, all of which will "keep interest alive" between Australia and India.

"With both governments engaged in developing each other's destinations, I think tourism is bound to grow both ways," Ms Dubey said.

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