India holidays see Bollywood effect

14th Dec 2012

Holidays to India are enjoying a boom in popularity thanks partly to the global appeal of the Bollywood film industry, it is believed.

Virgin Atlantic said increasing numbers of people have been heading out for holidays in India as they have been keen to learn more about Bollywood and sample its glamour first-hand.

More than a million Britons took flights to India in 2011 and that figure is projected to increase by 6% a year until 2015, according to International Air Transport Association estimates.

In a sign of the increasing demand for flights to India from the UK, Virgin Atlantic recently announced it is offering flights from London to Mumbai on a daily basis.

Virgin Atlantic spokeswoman Anna Catchpole said the airline expects Mumbai, as the centre of India's film industry, to become as popular as any major film set in Hollywood.

Increasing numbers of Indian films have been shot in the UK in recent years, with locations such as Oxford, Edinburgh, London, Carlisle and Cardiff proving attractive to Indian film makers.

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