Israel has enjoyed record increases in visitor numbers for May.
Tourists from the UK increased 21% to 21,277 from 17,566, compared to the same month last year.
These numbers are also up 5% (85,523 to 90,162) when comparing the first five months of 2013 against 2012.
New marketing campaigns now planned to further entice Britons through its borders.
Israel holds many trump cards, including kibbutz fields for adventurers on specialists tours and a welter of cultural sites to be discovered at traditional destinations such as Jerusalem, Tel Aviv and Nazareth.
The country's iconic beaches have just become even more attractive, as they are now part of the international flag scheme that recognises their safety and accessibility.
Travellers on city breaks to Netanya alone can reassure themselves that the destination has three beaches with a Blue Flag: Ha'onot Beach, Sironit Beach, and Poleg Beach.
Israel experienced a rise of 5% in visitor numbers worldwide last month compared to the same period in 2012.
It has received 1.4 million visitors since the start of 2013, representing another record rise for the first five months of the year.
Israeli tourism minister Uzi Landau said that tourism is an "essential economic growth engine" for the economy.
Tourism generates about NIS 30 billion (about £5.28 billion) every year.
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