Israel invests in Chinese blockbuster

20th Mar 2013

Israel's Tourism Ministry is investing in a full feature-length film by a well-known Chinese production company in the hope of attracting more tourists to the country.

The film, titled "Old Cinderella", will feature a number of scenes shot in various Israeli hotspots, including Tel Aviv, Jaffa, Jerusalem and the Dead Sea.

By investing NIS 300,000 to promote the movie, the government office hopes the blockbuster's Israel scenes will influence potential Chinese tourists to choose the country as their next holiday destination.

Israel has attracted around 20,000 tourists from China in the past two years - a figure which the Tourism Ministry wants to see grow in the near future.

Members of the production team and cast are set to touch down in the Holy Land on April 16 for a week's worth of filming, during which time they will record 15 minutes of footage for the feature.

Outgoing tourism from China grew by 20% between 2010 and 2011, as the country continues to be a major source of world tourism.

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