Jordan appeals to Australian holidaymakers

Jordan is letting Australians know about its unique holiday destinations with an innovative travelling convoy.

The Jordan Tourism Board (JTB) fleet has been informing would-be holidaymakers about trips to Jordan, stopping in three Australian locations with several holiday and tour companies taking part over three days.

Campaign leader and JTB general director Abdul Razzaq Arabiyat said more and more Australian tourists are expected to come to Jordan as the country is becoming one of the most popular holiday destinations.

He said some 24,000 Australian holidaymakers visited Jordan in 2011, most of whom (22,000) also included a hotel or other form of overnight stay.

He added the campaign to attract even more holidaymakers to Jordan is set to be repeated in other countries such as Brazil and Turkey and also across Scandinavia.

The highlight of Jordan for many travellers is the lost Nabataean city of Petra, while many adventurers are also attracted by tours of biblical ruins and trips to the red desert.