With 19 national parks and game reserves, Kenya has never been short of holidaymakers on specialist tours in search of wildlife adventure.
But now Kenya Tourism Board has announced a new initiative designed at raising visitor numbers still further.
It has launched its first mobile application, providing tourists with a platform to share their incredible experiences.
The Magical Kenya App gives holidaymakers access to the latest, most essential information built on five key categories.
These include generic data on Kenya, destinations, what to do, what to see and a directory service for the tourism industry.
Muriithi Ndegwa, managing director, Kenya Tourism Board, said that the app, which works on the both Android and iOS platforms, also doubles-up as a trip planner and journal for users to construct an itinerary.
It can document excursions through photographs, maps and video, with location features on their phone to connect with local businesses, hotels, restaurants and other tourism-related providers.
Ndegwa called it "the perfect travelling companion".
Besides safari adventures at Tsavo National Park, beautiful Kenya's myriad attractions include cultural sites such as the many mosques at Mombasa, the gorgeous scenery of the Great Rift Valley, beaches on the Indian Ocean and coffee plantations at Thika.
A great favourite among tourists on trekking holidays is the view of Mount Kilimanjaro across the border in Tanzania.
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