Livery redesign for Air New Zealand

25th Jul 2012

Air New Zealand's aircraft fleet will have a livery redesign for 2013, based on the airline's successful use of the colour black since its promotional campaign with the New Zealand rugby union team last year.

The airline made black its corporate colour in 2011 as part of its partnership with the sporting legends. The firm's chief executive officer, Rob Fyfe, says the colour "resonated well" with both customers and staff, who see it "as the colour of New Zealand" and a "natural choice" for Air New Zealand.

Announcing the changes, Mr Fyfe said the company symbol - the 'koru' - will stay in place, but will be on a black background, rather than the current blues and greens.

The company will also modernise the lettering it uses on planes. The lettering was developed with leading typeface designer Kris Sowersby and Designworks. Mr Sowersby said he tried to create a style that combines history and credibility with "momentum and modernity".

The lettering will be replicated on all the company's signage and communications by the end of the year.

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