Marvellous Morocco is becoming one of the world's most promising holiday destinations - with its Government putting its money where its mouth is.
Tourists arrivals grew 9% in May. But Moroccan leaders aim to raise this figure still further with a £2,627,948,000 cash injection over the next decade.
This is part of a Vision 2020 initiative aimed at making the country more attractive through marketing, improving the environment, training people, initiating structural reforms, creating new seaside resorts and identifying new land for hotel developments.
The tourist industry has long concentrated on Morocco's coast, culture and history.
Its beaches are legendary with a climate to match, whether you're enjoying water sports such as surfing in Essaouira or savouring private journeys in the spiritual Sidi Kaouki.
Morocco has something for everyone, from the Atlas Mountains to its legendary sand dunes, from cultural sites such as Koutoubia Mosque to the bustling imperial metropolis of Marrakesh, so loved by tourists on city breaks with a bent for shopping.
You could also visit UNESCO World Heritage Site Ait Benhaddou, one of the best preserved kasbahs in Ouarzazate, also known as the "Door of the Desert".
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