An arresting mix of hot climate, lavish beaches and fascinating cultural sites are making Mexico an increasingly sought-after destination among celebrities and holidaymakers alike.
This is borne out by latest Ministry of Tourism in Mexico (Sectur) statistics.
They show foreign currency revenue generated by international visitors grew by 7.7%, from 3.59 billion dollars (£2.36 billion) in the first quarter of last year to 3.87 billion dollars (£2.54 billion) from January to March 2013.
This figure has been fuelled by a 5% rise in tourist flow from air travellers.
The number of tourists rose from 3.3 million to 3.5 million as of March.
There has also been a 9.1% rise in the average spend by international visitors.
In 2010 Mexico was the tenth most-visited country in the world with 22.5 million international arrivals per year.
Holidaymakers on group tours are often attracted by the country's great number of UNESCO World Heritage Sites.
Twenty-seven of these are UNESCO cultural sites and four of them natural.
The cultural sites include the amazing ancient Mayan city of Calakmul, the stunning archaeological monuments zone of Xochicalco, the historic fortified town of Campeche and an array of pre-Hispanic cities, including the jewel in its tourism crown, Teotihuacan.
Teotihuacan is renowned for its amazing huge pyramids and is a place of pilgrimage.
Natural UNESCO sites include a whale sanctuary at El Vizcaino and Monarch Butterfly Biosphere Reserve.
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