Film-lovers on city breaks to the marvellous Mexican metropolis of Morelia will find holidays tailor-made for them this month.
That's when Mexico's answer to the Cannes Film Festival energises the whole region.
The 11th edition of one of Mexico's favourite festivals and events runs from October 18 to 27.
It has won a huge reputation in a short time, promoting both emerging Mexican cinema talents and the aesthetic richness of the state of Michoacan.
Movie-goers from all over the globe descend on old down-town Morelia, a UNESCO World Heritage Site.
They can marvel at cultural sites such as the Cathedral of Morelia, which looks even more spectacular lit up at night, amid inviting plazas, including Plaza de Armas.
Its myriad museums are not afraid to specialise.
The Orquidario of Morelia orchid museum houses around 3,400 different species of the flower, while the Museo de la Mascara is home to 165 weird and wonderful masks.
This year, an even more international feel to the festival is promised.
Mexican Alfonso Cuaron's new science-fiction thriller joins one of the event's strongest line-ups yet.
The Children of Men director's latest offering stars George Clooney and Sandra Bullock as surviving astronauts in a damaged space shuttle.
Other eagerly awaited movies to be screened here are Fernando Eimbcke's Club Sandwich, Michael Rowe's Manto Acuifero and Diego Quemada-Diez's La Jaula de Oro.
Morelia International Film Festival started by showcasing short movies, but has grown to wider programming of documentary and narrative features in recent years.
The festival promotes itself as a key meeting point connecting Mexican filmmakers, industry, and audiences.
Mexican President Felipe Calderon gave the event a massive boost two years ago when he arrived for its opening night.
Gael Garcia Bernal and his Ambulante travelling doc fest have also backed the event.
Cinepolis, the biggest theatre owner in the Latin America, is a big supporter, with its CEO Alejandro Ramirez Magaña serving as the Morelia fest's president.
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