Mexico launches 'Live it to Believe it' tourism drive

12th Nov 2013

Tourism officials are hoping a new promotional campaign, launched at one of the UK's most famous visitor attractions, will help boost visitor numbers to Mexico.

Mexico's Ministry of Tourism and the country's tourism board used the Tower of London as the backdrop for the launch of their new Live It to Believe It campaign.

The tourism drive portrays Mexico as a destination offering visitors a range of diverse and unique experiences.

It uses the memories of visitors' to highlight Mexico's range of cultural, historical and natural attractions as well as the country's food and diversity.

Following the rebranding of the Riviera Nayarit and Puerto Vallarta, Vallarta-Nayarit is being promoted as a single destination for the first time and is among those being showcased during the campaign's first phase.

Yucatan, Cancun-Riviera Maya and Los Cabos are among the other Mexican destinations being promoted through the 2013-14 advertising campaign.

Tourist officials are also hoping the vibrancy and cosmopolitan nature of modern Mexico City, together with its strong sense of history, will attract tourists.

The population of Greater Mexico City is now more than 20 million, making it the biggest metropolitan area in the western hemisphere and the world's largest Spanish-speaking city.

Its attractions include five Aztec temples, the continent's biggest cathedral and a host of elegant 19th and 20th century buildings such as the Palacio de las Bellas Artes.

The city's historic centre and the "floating gardens" of Xochimilco in its southern borough have both been given World Heritage Site status by UNESCO.

The city was founded by the Mexica people, later known as the Aztecs, in 1325.

Mexico City also boasts 160 museums, more than 100 art galleries, 30 concert halls and the fourth highest number of theatres in the world, offering visitors a contrast to the Mexican beach resorts.

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