Two million travellers will head overseas this weekend as the school term breaks up for the summer, according to the Association of British Travel Agents (ABTA).
Mexico has proved particularly popular for long-haul destinations with more than 20 million international visitors a year.
It offers something for everyone with its tequila, the Aztecs and the Mayas, Salma Hayek, Day of the Dead, Lucha libre, Corona beer and its Pacific and Caribbean beach resorts.
Snorkellers and scuba divers are particularly drawn to Cozumel, just off the Yucatan Peninsula.
Legendary underwater explorer Jacques Cousteau discovered this sub-surface world in 1959, calling it one of the planet's best diving regions.
Cozumel has since become a National Marine Park to safeguard the delicate balance of its beautiful coral reefs and jaw-dropping variety of tropical fish.
This weekend's exodus bucks the recent trend of Britons, seduced by a rare domestic heatwave, staying at home to top up their suntans.
This has led to a jump in British-based holiday bookings, but tour operators are now starting to enjoy big volumes of last-minute bookings.
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