More people from the UK are travelling to India to explore the country, largely thanks to an increasing interest in the Bollywood film industry.
Figures have suggested as many as one million Britons travelled to Mumbai last year - the city in India where the film industry is based.
Last month, airline giant Virgin Atlantic began daily services from the UK to Mumbai and expects to carry 140,000 passengers a year to the city.
Virgin already has daily flight to Delhi, the capital of India.
Analysts from the International Air Transport Association have said they expect airline traffic between the UK and Mumbai will rise by 6% a year until 2015.
Anna Catchpole, spokeswoman for Virgin Atlantic, said: "Mumbai is the centre of the Bollywood industry, and we expect it to become just as popular as any of the big sets in Hollywood."
She added that Bollywood film fans would find the experience of travelling to the sets and locations where their favourite films were shot to be unforgettable.
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