Next phase of 'Incredible India!' campaign unveiled

7th Nov 2012

India has officially unveiled phase two of its 'Incredible India!' campaign as part of efforts to attract more holidaymakers from across the globe.

The Find What You Seek drive hopes to lure holidaymakers to the sub-continent by claiming India can cater for every type of break the modern-day tourists wants.

The campaign aims to boost international arrivals by 12% per year over the next four years.

Anand Kumar, joint secretary of the Ministry of Tourism, said the first phase of the 'Incredible India!' campaign created "awareness of the destinations and products" India has to offer, with the second phase focusing on what the customer wants from India.

Kumar said: "We want to show them that India offers something for everyone, whether it be yoga, beach, mountains, wildlife, temples, shopping, food - we have it all."

The new campaign will focus on India's lesser-known but ever-expanding offerings, such as yoga, spa and Ayurveda medicine-wellness tours, where growth rose by 20% over the past 12 months.

Dr K Chiranjeevi, a former international Bollywood superstar, said: "I have shot films all over the world and in the Alps you just have mountains, in Africa just dry plains, but in India, we have absolutely everything."

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