Pavement barcodes keep tourists informed

30th Jan 2013

Tourists will be able to use their mobiles or tablets to scan barcodes and access information on the pavements of Rio de Janeiro.

QR codes have been incorporated into the city's famous black and white mosaic pavements. The idea was launched at Arpoador, a large boulder at Rio de Janeiro's Ipanema beach, with the barcode created using the black and white stones which also portray images such as waves and fish.

And the city now plans to install 30 of the codes to allow visitors to access information about locations in Rio de Janeiro in Portuguese, English and Spanish.

The first QR code gave those who scanned it using an app on their smartphone or tablet a map of the area, as well as facts about Arpoador.

It is hoped the codes will be used by the two million overseas visitors who travel to Rio de Janeiro each year, as well as tourists from other parts of Brazil.

Marcos Correa Bento, head of the city's conservation and public works, said the aim was to develop a useful tool that would help people find out more about the city.

Raul Oliveira Neto, 24, who made the trip to Rio from Porto Alegre, a city in southern Brazil, was one of the first to use the icon and said it was a good way of getting tourist information in an up-to-date way to fit in with how people now use technology.

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