Pirelli Calendar showcases Rio

4th Dec 2012

The prestigious Pirelli Calendar has been launched in Rio with a collection of striking images dedicated to the Brazilian city.

Internationally acclaimed photographer Steve McCurry tells the story of Brazil's economic and social development in his photos for the 40th edition of the calendar.

The photographs showcase the vibrant allure and hues of South America's largest country, which has previously featured in the calendar's history. This is the third time Brazil has been the focus of the Pirelli Calendar, with famed snappers such as Terry Richardson previously shooting there.

McCurry's two-week odyssey through Rio's favelas and streets revealed amazing personal stories. The faces of the residents and those drawn in graffiti tell Brazil's story, as do the models chosen for this edition.

The photographer said: "I tried to portray Brazil, its landscape, its economy and its culture, along with the human element. This was the story I wanted to tell through my lens. For me photography is an important expressive means to tell large and small stories of daily life."

Rio's historic areas of Lapa and Santa Teresa - its markets, dance centres, gyms, schools, bus stops, bars and clubs - all play a role in the calendar.

McCurry went on: "I walked a lot through the streets, looking at all these moments of daily life and taking lots and lots of pictures. I look for the moment of passage, when the image reveals a bit of tension."


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