Plans to boost tourism in India

13th Nov 2012

India's Government wants to increase visitor numbers to the country by expanding markets such as rural, cruise and adventure tourism.

Union tourism minister Shri Chiranjeevi said the plans intend to promote more niche offerings to holidaymakers, showcasing the "true India" to overseas visitors.

The film, sports and wildlife tourism markets are other areas in which policymakers are also looking to spark growth.

In doing so, Mr Chiranjeevi hopes more people will be tempted to make return trips and book flights to other parts of the country.

He said: "The visitors to India should be compelled to come again and revisit the experience because of its rich diversity."

The minister also stated the Indian government wants make the tourism industry a higher priority by pushing it up its economic and political agenda. He claimed this could help to establish the nation as a great place to visit all year round.


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