Rio 'is the happiest city in the world'

14th Feb 2013

Rio de Janeiro is the perfect holiday destination to put a smile on your face, research has shown.

A study, carried out by GFK Research, has picked out the Brazilian city as the 'happiest place' in the world.

Most people who spend time in Rio, which is set to host both the next football World Cup and the 2016 Olympics, come back with glowing reports of a warm welcome and friendly attitudes researchers have now put down to a number of factors.

These include the cultural attractions, perfect beaches and shopping that can be found in Rio.

The city saw off significant competition from other popular locations such as Barcelona, Amsterdam and Sydney to take the title.

Guanabara Bay is a good example of what Rio has to offer, with visitors able to simply top up their tan or go surfing in the morning, before visiting the Portuguese colonial part of the city in the afternoon.

With the city set to host the World Cup in 2014, it might also be a good idea to watch one of the local teams in action.

Given the country has such a strong passion for the sport that might be the best way to see what really makes Rio a happy place to be.

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