South Africa is doing for cycling tourism what Hawaii does for surfing.
This is what Kevin Vermaak, founder of the South African-staged Absa Cape Epic race, has told the Cape Argus.
Western Cape tourism, economic development and finance minister Alan Winde believes the south-west South African province could become the world's favourite cycling destination.
The provincial government aims to annually attract 100,000 cycling tourists within the next decade - with the help of Winde's recent fact-finding mission to another biking heartland, the Netherlands.
He met the Dutch Cycling Embassy, a network of cycling experts, in a bid to reach out to future generations of tourists on trekking holidays with a bent for bikes.
Dave Bellairs, director of the Cape Argus Pick 'n' Pay Cycle Tour, said the Cape offers holidaymakers much more than just cycling-focused specialist tours.
Mr Bellairs said: "There's an untapped variety of options for our people, what with our coastal routes and Winelands routes."
The scheme will be complemented by co-marketing the Cape Argus Pick 'n' Pay Cycle Tour with a new road race in London, where the Cape tour's blueprint is being repeated.
The Western Cape annually welcomes 3,500 overseas cycling tourists.
|< Newer||Older >|