South Korea capitalises on Gangnam Style buzz

4th Dec 2012

A tourism organisation in Seoul has produced a new video to showcase the district of South Korea which featured in Psy's global smash-hit Gangnam Style.

Gangnam Style, already the most-watched YouTube video of all-time, is expected to reach 1bn views by mid-December.

Although the song was intended as a parody of the consumerism of the upmarket area's residents, the Seoul Tourism Organization is using the buzz around the song to promote the region.

The new video promises to shine a light on "the trendy and exciting life of Gangnam," highlighting its tourist attractions and its world-class business infrastructure which makes it a popular destination for business travellers.

Seoul Tourism Organization created a social media promotion on the Facebook page of its business events division to accompany the release of the video, which went live on November 29.

After watching the all-singing, all-dancing video, viewers are actively encouraged to share their thoughts on real-life Gangnam Style.

"During our recent trip to IMEX America, we were constantly bombarded with questions such as 'What is Gangnam like? Is it really like Beverly Hills?'" said STO Seoul Convention Bureau vice president Maureen O'Crowley.

"Our video will dive into the most popular areas of Gangnam to explore its famous attractions and interview actual Gangnam residents and visitors."

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