Tennis fans travelling to India for the Chennai Open got the first glimpse of an international campaign promoting the ATP World Tour.
The advertising drive was launched at the Aircel Chennai Open, which started on New Year's Eve in the Indian city, once known as Madras. The multi-million dollar promotional campaign, which includes a 30-second television ad, billboards and posters, will then be used at ATP World Tour events throughout 2013, starting with Doha and Brisbane.
With the tagline 'Beat This', the adverts aim to raise the profile of the ATP World Tour and highlight the high level of sporting achievement and excitement found at its events.
Brad Drewett, executive chairman and president of the ATP, said he believed the ATP World Tour showed sport at its very finest, with players showcasing phenomenal levels of skill, strength and athleticism.
Those who have travelled to India to catch the games of Chennai will be getting an early indication of what tennis fans can expect from the world's top players during 2013.
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