Cambodia's tourism industry is running up massive growth figures - and that's before this month's Phnom Penh International Half Marathon.
Overseas arrivals rose by 18.3% in March to 382,206 from 323,083 during the same month last year, according to the country's Statistics and Tourist Information Department.
The first three months of the year saw quarterly growth of 17.8% - from 995,210 foreign travellers between January and March in 2012 to 1,172,972.
This number is expected to rise with forthcoming events such as the capital's half-marathon on Sunday, June 16, attracting even more holidaymakers on group tours.
The marathon is a unique opportunity to tourists on city breaks to discover Phnom Penh and Cambodia alike, while taking part in one of the most exciting races over a distance of 21km (13.04 miles).
The event promotes friendship and solidarity among all runners as provides a buzzing carnival atmosphere, enhanced by musical offerings and fervent spectators.
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