Twitter campaign confirms Cape Town popularity

8th Aug 2012

Tourism chiefs in Cape Town have hailed the city's position as a top tourist destination after a new Twitter campaign generated wave after wave of hits and tweets.

The #LoveCapeTown campaign generated 1,500 tweets and 13,521,392 impressions over a period of 24 hours - and the tweets continue.

Locals and tourists alike exchanged comments about a range of tourist attractions that are available for holidaymakers thinking of taking a trip to Cape Town later this year.

Mariette du Toit-Helmbold, chief executive officer of Cape Town Tourism, said: "The ongoing #LoveCapeTown Twitter campaign undeniably proves that you need more than just a week when visiting the Mother City."

Visitors from all over the world flock to Cape Town every year to take in iconic sites such as the imperious Table Mountain and the Lion's Head, while the city is a sound base for those interested in wine tours or safari expeditions.

Du Toit-Helmbold added: "Crowd-sourcing and sharing on social media is perfectly suited to travel. It was inspiring to truly let Capetonians 'sell' their own city and it added instant authenticity to our campaign."

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