Visitors flock to diverse Asia

11th Jan 2013

The Asia Pacific tourism boom is showing no sign of slowing down with the region seeing a quarter of the record number of one billion travellers crossing international borders in 2012.

The Travel and Tourism Council says Asia's rich heritage, diversity and stable growth have allowed it to rival Europe as the tourism destination of choice for many travellers.

Visits to China, India, South Korea, Vietnam and Sri Lanka, among many other beautiful nations on the continent, offer a mixture of attractions for people wanting to stay in a temple, take a luxurious cruise or go skiing, and tourists are willing to spend well to make the most of their visits.

Travel event organiser ITB Asia predicts bookings in the region will reach US$357 billion this year, a rise of 64% in four years, making it the fastest-growing market around.

It is thought struggling global economies will not deter tourists from heading to Asia as more stable economies, affordable air travel and rising currencies within the region encourage more Asian holidaymakers to travel.

The online travel portal TripAdvisor's director of partnerships for Asia Pacific, Aaron Hung, said there had been a "very continuous and consistent increase in interest" in Asian destinations in 2012.

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