The World Wildlife Fund UK (WWF UK) is joining Whiskas in a bid to double the number of wild tigers within a decade across the globe, including in India and Nepal.
They are producing a short film narrated by TV presenter and animal lover Liz Bonnin to highlight the beasts' plight in Nepal, where there are just 120 tigers left.
Tigers form a major part of the two countries' attraction to wildlife-loving holidaymakers on specialist tours.
India has over 50 tiger reserves to wow tourists on family holidays, including Madhya Pradesh's Bandhavgarh National Park, Assam's Kaziranga Tiger Reserve, Karnataka's Bandipur Tiger Reserve and Central India's Pench National Park.
Nepal's variety of attractions to tempt tiger enthusiasts feature Bardia National Park, Suklaphanta Wildlife Reserve, Chitwan National Park and Banke National Park.
But wild tigers' numbers are swiftly diminishing with the species in severe risk of extinction within a generation.
At the start of the last century there were over 100,000 tigers roaming wild.
Now there are roughly 3,200 scattered across 13 countries in small, isolated pockets so they can't all interbreed.
Bonnin said: "The region was hailed the last bastion for Bengal tigers, it's got a perfect habitat, a good prey base. That's why WWF is focusing there."
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