China's Wudang Mountains scenic area doesn't do anything by halves.
It boasts one of the world's largest religious architectural cultural sites (a huge network of Taoist buildings), Asia's biggest artificial lake (Tai Chi Lake) and a world-famous natural wonder known as The 72 Peaks.
Little wonder that this private journeys retreat has just been voted the most beautiful scenic area in Hubei province.
The accolade came in an online survey announced at the opening ceremony of the inaugural National Tourism Network In Hubei Activity.
But, not content to rest of its laurels, this UNESCO World Heritage Site's best could be yet to come.
It has been working to build a world-class eco-cultural tourist attraction with the help of improved transportation and infrastructure.
New scenic highways, parking lots and plank roads have been constructed; the security system, ticketing system, and ticket checking system have been updated; and stores and restaurants have enjoyed a facelift.
Hubei welcomed 178 million tourists in the first six months of this year, representing a year-on-year rise of 13.33%.
Tourism-related income reached 137 billion yuan (£14,643,245,000), a year-on-year jump of 14.08%.
Hubei has been publicising rural tourist attractions with local features, including a calendar which shows the flowers that can be seen during each of the 12 months of the year.
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