Travel Operators for Tigers

A unique campaign to protect the tiger

Protecting the tiger

Travel Operators for Tigers (TOFT) is a unique campaign. The basic premise of the TOFT campaign is that legal, responsible, well-managed tourism into India’s finest wildernesses and tiger reserves is the very best way to save the forests of India and its tigers. Tourism provides the economic imperative and the best reason for protecting tigers, and if we protect the tigers, we protect the landscapes and habitats that they exist in, and the totally invaluable and critically undervalued ‘ecological services’ that forests and their biodiversity provide, in terms in water storage, medicines and carbon sinks to name just a few.

It is the only industry at present that is non extractive, that wants to see healthy untouched habitat and biodiversity in all its glory and is prepared to pay for standing forests over felled forests, live animals instead of dead ones, natural landscapes over cultivated ones. Tourism is already saving tigers and habitat – but by default, and TOFT’s only concern is that it’s not through responsible, well-planned and carefully managed tourism. This is where TOFT aims to change how tourism is derived and operated in India, and how important your purchasing decisions are when only using TOFT members including our Tour Operators, Ground Agents or Wildlife Lodges.

Recognising lodges that follow best practice

PUG Graded lodges

TOFT have set up a Practices Under Guidelines (PUG) certification recognising lodges that follow best practice and meet higher ecological and ethical standards. We support PUG graded lodges and will be happy to recommend ones based on their PUG gradings.

TOFTigers Awards logo
Recognition of our work with tiger conservation

TOFTigers Awards 2016

We're pleased to say that we were awarded runner up in the International Tour Operator of the Year category of TOFTigers' Wildlife Tourism Awards 2016. Chairman of TOFTigers, Julian Matthews, said it was On The Go's message of responsible tourism and consistency in efforts and contributions to the cause over the years that secured us this award. For more information please visit the TOFTigers website.

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