The capital of South Korea is a vibrant, modern city that really lives up to the ‘24-hour party’ tag that other cities can only pay lip service to. A buzzing urban expanse that is striving to reshape its hardened concrete and steel edges with gorgeous city parks, cultural landmarks and tasteful design, Seoul is rebranding itself for the 21st century and leaving a big impression on its visitors. With Seoul's economy surging, there's never been a better time to grab a bottle of Makgeolli and take to the streets of Seoul.Read More
Seoul was the World Design Capital in 2010, an accolade that has encouraged creative and aesthetically pleasing solutions to the city’s development, expansion and use of space. You’ll find a host of exciting places to eat, drink, shop and relax, whether you’re in Hongdae’s chic bars and restaurants or the stylish boutiques of Apgujeong. Those shopping for arts, crafts, jewellery, antiques or souvenirs, should head to the wonderful markets and shops of Insa Dong.
Whilst Seoul is embracing all that is modern, it is also rich in history. In the city there are five major palace complexes, which were built under the Joseon Dynasty and provide fine examples of traditional architecture. Whilst all of the palaces are worthy of a visit, Changdeokgung Palace with it's beautiful Secret Garden and the ornate Gyeongbokgung Palace which has an hourly changing of the guard ceremony with soldiers dressed in Joseon-era uniforms are highly recommended.
Here are some popular itineraries that include a visit to Seoul. Alternatively, if you would like to include a visit to Seoul on a bespoke touring itinerary to South Korea, take a look at our tailor-made holiday planning section.