Fastest Growing Holiday Destinations for UK Tourists

(Last Updated On: January 19, 2021)

As you may know, here at On The Go Tours we love to travel, explore and seek out adventures far and wide across the world, it’s what we do. But what about the rest of the nation? Where is everyone in the UK heading too, and which places have grown into the most popular UK travel destinations over the last decade?

We have analysed data from the United Nations World Tourism Organization (UNWTO) 2018 Tourism Highlights Report and crunched the numbers from the last decade to decipher the fastest growing destinations for UK tourists, and some of the results may surprise you.

Europe has well and truly taken the crown for UK travel destinations, with 14 out of the 20 fastest growing holiday destinations being European countries. But which European country stands out among the crowd?

The results may surprise you, as Romania storms ahead as the fastest growing destination for UK tourists, with an average yearly growth of 24%, and a total increase of 638% between 2007 and 2017. Romania’s UK tourism figures began to peak after 2008, with figures jumping from 48,000 visitors to 70,000 within a year and increasing rapidly to 347,000 in 2017. Lithuania follows in second place, growing by 187% over the last decade and peaking in 2017.

Another of the most popular UK travel destinations of late comes in at number 10, with a 38% growth in the last ten years is Morocco. On The Go Tours’ internal data has also shown a 44% increase in our booking numbers from 2017 compared to 2018, showing that Morocco’s sweeping deserts, epic mountain ranges and ancient cities are becoming a real hit with UK travellers.

Whilst Italy has always been a relatively popular destination for UK tourists, with an average flight time of two hours, this short haul destination has seen a 25% increase in the last ten years. On The Go Tours’ internal data has again seen a similar trend, showing a huge increase in the last year, with bookings to visit the beautiful country and its Mediterranean coastlines up by 200%.

But which countries are making up the remaining top 20? Take a look at the graphic below to explore the growth in these popular UK tourist destinations.

Fastest growing travel destinations


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